

So in that respect there’s a broad spectrum of services Zocdoc users can benefit from. “And we are, in some ways, a neutral entity. “We understand ourselves really as sort of a marketplace, where consumers can find what’s available to them,” Kharraz tells Fortune. You can link up with primary care physicians within your network, or in this case, even without being a Zocdoc user, access information about COVID vaccines such as the ones coming from Pfizer and Moderna. You can find physicians and medical services in what Kharraz describes as a bazaar of sorts for medicine and related information. To be clear, Zocdoc isn’t a health care provider. And the localized content could prove crucial during the upcoming vaccination campaign, seeing as state and local governments will have disparate strategies in how they allocate various COVID vaccines. It is, in Zocdoc CEO and cofounder Oliver Kharraz’s telling, a purely informational tool that can reach the vast majority of the population.

Those who use the service aren’t even asked for their names or expected to pay money. That may include directing you to the local pharmacy or hospital which will finally carry the vaccine, and that data is pooled from local health authorities. And it just launched a service specifically tailored toward leading Americans to a COVID vaccine. Zocdoc, the New York–based medical appointment startup, is among that arsenal. But perhaps the most surprising reality is the extent to which companies large and small have rallied to support this crucial effort. It sounds like something out of a dystopian fever dream.

Where do you get it? Did you get the right one? Where do you even find such information in the midst of a data and news deluge? Digital health care services and virtual hubs are playing some of the most critical roles in the coronavirus vaccine rollout.
